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Fit for Future Sponsorship
Manage episode 364545145 series 3007068
Major Projects Association에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Major Projects Association 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this wide-ranging podcast episode ahead of the Association seminar of the same name, Andy Murray from the Major Projects Association is in conversation with Carol Deveney of the consultancy See Change International.
Together, they discuss:
- the lack of practical guidance for aspiring new sponsors
- diversity and different personalities and approaches
- the transition from project manager to sponsor; learning to move from the detail of delivery to strategy
- the art of cancelling a project
- development pathways for sponsors how to get the sponsors you need
- the difference between professional, full-time sponsors and occasional sponsors (executive and delegated sponsors, in the jargon)
- the attributes of a great sponsor
- the sponsor's role in developing sustainable projects and increasing social value
31 에피소드
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