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Licensing HASBRO I.P. in Southeast Asia | E:37
Manage episode 417965050 series 2994728
lowlevelbarbarians에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 lowlevelbarbarians 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This episode is a cut from E:31 pre-show talk. Are you curious about licensing I.P. from a big name like Hasbro? Look no further Joon dives into of aspect of the family business that focuses on building an events business while licensing big names like My Little Pony, Transformers, Monopoly, and much more. Take a peek of what it is like building an events based I.P. business in Southeast Asia. 00:00 Hasbro Licensing Events Based Business 01:06 Learnings From Running I.P. Driven Events 01:36 How Do You Work With Hasbro? 02:57 Do I.P. Branded Hotels Sell or Add Value? 05:58 Working With Hasbro + Events + IP Business Model 08:00 Process Of Running Events 09:43 Offline vs Online Businesses 10:21 Technology In Events 11:50 Marketing Strategies For Events 12:05 Social media + Events Trend Changes 14:25 How To Iterate Events To Improve 14:53 Shorts Is The Way Forward 15:27 Which Hasbro IP To Choose? 17:56 Convenience Is King
44 에피소드
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