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[Masterclass] 5 - Craft Compelling Ads: Copywriting and Design Best Practices
Manage episode 371206495 series 3483711
Anthony Blatner, Popcast Studio, Anthony Blatner, and Popcast Studio에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Anthony Blatner, Popcast Studio, Anthony Blatner, and Popcast Studio 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the world of advertising, the right words and visuals can make all the difference. A copy that resonates and a visually appealing design not only demands attention but also delivers results.
In this episode, we'll discuss strategies and best practices in crafting your campaign materials that can elevate your LinkedIn and captivate your target audience.
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Mentioned Resources:
Breakthrough Advertising by Eugene M. Schwartz
Confessions of an Advertising Man by David Ogilvy
Ogilvy on Advertising by David Ogilvy
The Adweek Copywriting Handbook by Joseph Sugarman
Non-Designer's Design Book by Robin Williams
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Timestamps Audio:
01:18 - Strong copywriting is the foundation of marketing
03:00 - Different categories of creative strategy
04:41 - Key elements of high-performing LinkedIn Ad
05:47 - Pros start with the copy: Headline and Body Copy
07:53 - Design principles for eye-catching LinkedIn ads
10:43 - Video Ads for brand awareness
12:17 - 5 common mistakes to avoid in your LinkedIn ad creative
14:59 - Creative research on the company page on LinkedIn
15:44 - AI prompts for generating creative work ideas
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🔗 Learn More:
🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/
💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/
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