Personal Branding with Jessica Zweig

Life + Leadership

Personal branding is how we show up focused and ready to use our talents and gifts to serve the world. Our guest, Jessica Zweig, is a foremost expert on building and maintaining a purpose driven personal brand. This interview is authentic, deep and inspiring. Jessica didn’t hold back in answering our questions. In addition to speaking her Truth (capital ‘T’), she also explains what personal branding is, how your brand supports your leadership efforts and gives us 3 tips anyone can use to build their personal brand. As the CEO of The SimplyBe Agency, her biggest passion (and humble genius) is seeing the potential, the power, and the magnificence in other people. She firmly believes that the world does NOT need another app, gadget, widget, or fancy coffee drink. What we do need is more humanity, more unapologetic authenticity, and more people ‘showing up’ to their lives and businesses fully expressed. Before SimplyBe. began supporting the personal brands of dozens of esteemed clients in the leadership space, Jessica founded CheekyChicago.com, Chicago’s leading lifestyle magazine for women for seven years strong, reaching 100,000 readers locally and partnered with over 100 national brands as clients. She was named one of the Top Digital Marketers to Watch by INC. and a Top Entrepreneur to Follow on social media by the Chicago Tribune.

Theme explored in this week’s episode:

● What exactly IS personal branding and does everyone need one

● How, as a leader, you have a personal brand within your company’s brand

● How your personal brand, as a leader, impacts company culture

● How personal branding differs from public relations (PR)

● 3 tips that anyone can use to build their own personal brand

● Mistakes many people make when it comes to personal branding

● An overview of who is doing personal branding really well

● The toughest/most valuable lesson Jessica has learned as an entrepreneur

Resources:

● www.jessicazweig.com

● www.simplybeagency.com

● @jessicazweig on Instagram

● @jessica_zweig on Twitter

● @SimplyBeJessicaZweig on Facebook

● Jessica Zweig on LinkedIn

● Jessica’s Signature 1-Day LIVE Personal Branding workshop on March 9th! www.Simplybe-workshop.eventbrite.com

● SimplyBe Magic Masterminds

● https://www.garyvaynerchuk.com/

● http://www.daniellelaporte.com/

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Post-Production/editing of The Life and Leadership Podcast provided by [e-mail]