Don't Be Afraid To Ask For Help - The key to building successful outdoor brands and nonprofits with James Moffitt of TrailHead Creative

Life in Motion

In this episode we interview James Moffitt who is a cyclist, outdoorsman and owner of TrailHead Creative. As a Boy Scout it didn't take long for James to find a love for the outdoors. While in college he studied English, but after helping his bike shop market themselves better he decided to apply to branding school. This is where James found his true passion - and eventually a career. He enjoyed helping brands such as Capital One and the NBA tell their story, but even more so he loved helping small businesses share theirs. That's why he started TrailHead creative to help small, outdoor driven businesses. One of his favorite clients is Beyond Boundaries, a nonprofit that believes adventure is for everyone. Not only does he help share their story and impact, but he also volunteers with their many outdoor activities. If you've ever wondered why it's important to tell your story, or why you shouldn't be afraid to ask for help when starting something new, then this one's for you!

Life in Motion is brought to you by Actual Outdoors. They help build beautiful brands that highlight the approachable and authentic parts of outdoor recreation. Said simply - they “keep it real”. Find them online at actualoutdoors.com or on Instagram at @actualoutdoors.

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Since 2017 Illumine has donated over $26,578 to outdoor nonprofits and shared over 102 stories on the Life in Motion Podcast.