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Life After Corporate

How can small business owners leverage digital marketing to stand out in a crowded market while embracing the potential—and limitations—of AI?

In this episode of Life After Corporate, host Deb Boulanger is joined by Paige Wiese, the CEO of Tree Ring Digital, to explore the nuanced landscape of modern digital marketing. They talk about crucial issues such as maintaining up-to-date business data, the indispensable role of Google My Business for solopreneurs, and the shifting balance between human-led content creation and AI tools. Paige shares valuable insights on effective platform strategies, the importance of thought leadership, and the tangible benefits of SEO, ensuring that every small business owner feels empowered to invest wisely in their digital footprint.

This is a conversation you cannot afford to miss if you aim to turn every digital marketing effort into substantial business growth.

[00:05 - 9:03] The Power and Pitfalls of Digital Asset Management

• Challenges in tracking key business data and the significant financial and decision-making impact of outdated information.

• Maintaining an up-to-date Google My Business page for solopreneurs, boosting both visibility and credibility.

• Being visible on multiple platforms like LinkedIn and Facebook to build trust and engagement.

• Predictions are leaning towards increased reliance on AI for business tasks but be aware of losing the value of expert digital marketing assistance.

[9:04 - 16:52] Maximizing ROI in Digital Marketing and Thought Leadership

• Digital marketing is a significant investment and the concept of "return on effort" for small businesses is discussed.

• Focus your marketing efforts on platforms where your ideal clients are, rather than spreading yourself too thin, citing a lesser-known audio platform's lack of traction.

• The prudent use of AI is advised to simplify tasks and enhance decision-making, with an emphasis on intentionality and impactful activities.

• Avoid getting overwhelmed with multiple tasks and instead concentrate efforts in a few critical areas and excelling in them.

[16:53 - 25:02] SEO and Digital Marketing in the AI Era

• Essential SEO steps include setting up a robots.txt file, submitting a sitemap to Google, and claiming Google My Business to improve visibility.

• The need for alignment between SEO efforts and content marketing is underscored, indicating that blogging without SEO optimization is ineffective.

• Adapt strategies to align with trends showing that users are not relying solely on Google for information.

• The impact of AI on search results and the importance of maintaining SEO best practices for visibility within AI-curated content results.

[25:03 - 34:36] The Human Touch in AI-Driven Marketing

• The necessity of emotional connections and thought leadership is where AI falls short.

• While clients may believe AI can replace human effort, personal insights are crucial for authentic content.

• The need to stay current with technology trends while recognizing the current limitations of AI.

• Tree Ring Digital focuses on adapting marketing strategies to meet client needs and the importance of strategic, organic growth.

Connect with Paige Wiese

• https://www.treeringdigital.com/

• LinkedIn: LinkedIn profile

• Facebook: Facebook

• Instagram: @treeringdigital

Talked About on the Show

• Google My Business:Google My Business

• How to Set up Your Google My Business for 2025 Google Business Profile Set Up: 2025 Step-by-Step Tutorial

Go to https://lifeaftercorporatepodcast.com/ for all episodes

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Tweetable Quotes:

"We've seen it in image creation and people trying to have their social posts created by AI, and it's still not there. You might get close, but it's not perfect.".... Paige Wiese on the future of AI in Marketing

"How can we be strategic? What's another way? How can we work together? And maybe I train you a little bit on this. If you have the time, use that right now until you have the money. And when you have the money, we'll go a different route." — Paige Wiese on going from zero to strategy

**TRANSCRIPT AVAILABLE UPON REQUEST**

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Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com