128 Is it Ethical to Use ChatGPT to Create Your Marketing?

Life After Corporate

Today, Deb talks about ChatGPT. What it is, why it’s good, why it’s bad. Whether we like it or not, Artificial Intelligence (AI) is here and it’s just getting bigger by the day. (Welcome to the 21st Century). However, there’s a right way to use this tool and Deb takes you through each step she took while experimenting with it. You’ll hear about some really great content it generated, and you’ll also hear about some content that could get you in trouble if you don’t do your due diligence. (aka, you might want to set up your lawyer on speed dial).

[00:01- 8:24] The Benefits of ChatGPT and all other AI Platforms

• The “human-like” language capabilities are impressive. You can prompt different tones (friendly, business, etc.)

• It’s quick and efficient to generate content.

• It can create a steady stream of new ideas

• It can save valuable time and resources that would otherwise go into research and writing content

• AI really shines when it comes to statistics and data

[8:25 -15:25] The Drawbacks of ChatGPT and other AI Platforms

• The content can be bland and generic

• The content that’s created may not be unique and original

• There is a risk of copyright infringement if the content goes unverified

• Prepare yourself to get creeped out a little

[15:24 -22:38] Tips for using ChatGPT (and other AI platforms) More Wisely

• Be mindful of any biases and inaccuracies. Make sure to verify the content that’s being generated.

• Don’t rely solely on ChatGPT. Doing research on other platforms will give you a broader understanding of the topic and help you make more informed decisions.

• ChatGPT is more likely to provide accurate and relevant responses if your prompt is clear and concise

• Use ChatGPT to spark your curiosity. Think outside the box and learn about new topics that might interest you.

[22:39 - 27:40] If used Correctly, ChatGPT and AI can create "good enough" copy….

• Help users can help generate a consistent revenue in their coaching and consulting business

• It can help users leverage their time and expertise to create scalable programs and services

• It can help users master the Three pillars of profitability to price their services accordingly and create a sustainable revenue stream

• Content creators can get endless ideas for social media, newsletters, videos, etc.

[27:41 - 30:12] Closing Segment

• Connect with Deb through the links below

• Follow us on social media and leave a review

• Final words

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Here are some another episodes you might enjoy as well:

Go To: Podcast - Life After Corporate Podcast

Ep 120. What is Web3 and How Can It Help My Business

Ep 68. The Path to Predictable 6-Figure Revenue

Tweetable Quotes:

“I want you to own your lane, and today's discussion is geared toward can ChatGPT help you own your lane, or will it actually make you sound like you're just one of the crowd?” Deb Boulanger

“And I got edgier concepts, but began to wonder if ChatGPT was actually pulling from someone else's IP.…” Deb Boulanger

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