Thought Leadership in Local Communities | Andrew Button | 407

Leveraging Thought Leadership

In rural communities, there are many would-be entrepreneurs with big ideas. Can you imagine how much change for good would happen if every entrepreneur could bring their dreams to life? In order to better understand the role thought leadership can play in reaching entrepreneurs, we're sitting down with Andrew Button, Founder and CEO of Mashup Labs. He's helping rural entrepreneurs grow their ideas, their businesses, and their communities. Today, we're talking about thought leadership, nonprofit startups, and how creative ideas and insights can make a real difference to communities that need a boost. Andrew discusses the difficulties in getting a big idea off the ground, finding people who share your perspective and curiosities, and those who are willing to lend a hand to help things grow. There's a critical mass challenge, finding enough interested people to make an entrepreneur's dream a reality — and Andrew knows how to make it happen. Finally, we discuss how Andrew is stepping into the role of a thought leader and the courage it takes to stand up and make your voice heard. Andrew shares why people should not be so concerned with the aspect of failure but more on getting your ideas out there, testing the theories and sharing what you’ve learned, right or wrong. While Andrew specializes in activating people in rural communities his advice is solid for any landscape and we hope you’ll take the time to listen to this episode. Three Key Takeaways: * In order to find those who share your thought leadership views, you’ll have to be courageous about your viewpoint -- even if it doesn’t align with the norm. * Thought Leadership allows you to connect with people in places and roles you might not otherwise access. * Don’t wait to 'perfect' your thought leadership. Put it into the world, test it in real situations, and share what you learn with others.