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#63 - Sales Tip: How to Talk About ROI
Manage episode 346044924 series 3281159
Brendan McAdams and guests and Brendan McAdams에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Brendan McAdams and guests and Brendan McAdams 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In order for B2B customers to buy, they need to know what it’s worth.
What will the investment get them? Does it reduce expense? (How much exactly?)
Does it earn them new clients, or generate more revenue? (Again, how much exactly?)
That is the Return On Investment. And you need to have a solid idea what that will be.
In this quick episode, Brendan and Bob chat about how to think about ROI, how to figure it out if you don’t know yet, and how to talk to your clients about it.
75 에피소드
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