Artwork

Lenny Rachitsky에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lenny Rachitsky 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

1:55:07
 
공유
 

Manage episode 440719145 series 3359822
Lenny Rachitsky에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lenny Rachitsky 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. In our conversation, Eli shares:

• How AI and LLMs are reshaping the SEO landscape

• Why you should be focused on mid-funnel SEO strategies

• How to determine if SEO is the right approach for your business

• Why SEO should be treated as a product rather than just a marketing tactic

• SEO myths

• The future of search in light of recent legal challenges faced by Google

• Much more

Brought to you by:

Pendo—The only all-in-one product experience platform for any type of application

Brave Search—A smarter way to search

OneSchema—Import CSV data 10x faster

Find the transcript and show notes at: https://www.lennysnewsletter.com/p/rethinking-seo-in-the-age-of-ai-eli-schwartz

Where to find Eli Schwartz:

• X: https://x.com/5le

• LinkedIn: https://www.linkedin.com/in/schwartze/

• Website: https://www.elischwartz.co/

• Newsletter: https://www.productledseo.com/

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode, we cover:

(00:00) Eli’s background

(02:10) The impact of AI on SEO strategies

(11:34) Understanding search intent

(15:30) Real-world impact and structured vs. unstructured data

(20:19) Top-of-funnel vs mid-funnel SEO strategies

(22:57) Case studies

(31:29) Steps for getting started with SEO

(35:20) Examples of when not to focus on SEO

(39:17) Evaluating SEO investment

(44:00) Understanding the tradeoffs in marketing channels

(46:23) SEO conversion metrics and expectations

(52:09) Understanding the time horizon of SEO

(59:37) The role of AI in content creation

(01:05:26) AI overviews

(01:07:40) Brand building and SEO

(01:09:51) Programmatic vs. editorial SEO strategies

(01:16:06) Insights from the Google antitrust verdict

(01:20:36) Google’s dominance in search

(01:23:52) The future of SEO and user choice

(01:26:28) SEO myths debunked

(01:36:58) Forecasting SEO success

(01:44:18) The need for SEO expertise

(01:46:26) Lightning round and closing thoughts

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Lenny may be an investor in the companies discussed.


Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
  continue reading

219 에피소드

Artwork
icon공유
 
Manage episode 440719145 series 3359822
Lenny Rachitsky에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lenny Rachitsky 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. In our conversation, Eli shares:

• How AI and LLMs are reshaping the SEO landscape

• Why you should be focused on mid-funnel SEO strategies

• How to determine if SEO is the right approach for your business

• Why SEO should be treated as a product rather than just a marketing tactic

• SEO myths

• The future of search in light of recent legal challenges faced by Google

• Much more

Brought to you by:

Pendo—The only all-in-one product experience platform for any type of application

Brave Search—A smarter way to search

OneSchema—Import CSV data 10x faster

Find the transcript and show notes at: https://www.lennysnewsletter.com/p/rethinking-seo-in-the-age-of-ai-eli-schwartz

Where to find Eli Schwartz:

• X: https://x.com/5le

• LinkedIn: https://www.linkedin.com/in/schwartze/

• Website: https://www.elischwartz.co/

• Newsletter: https://www.productledseo.com/

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode, we cover:

(00:00) Eli’s background

(02:10) The impact of AI on SEO strategies

(11:34) Understanding search intent

(15:30) Real-world impact and structured vs. unstructured data

(20:19) Top-of-funnel vs mid-funnel SEO strategies

(22:57) Case studies

(31:29) Steps for getting started with SEO

(35:20) Examples of when not to focus on SEO

(39:17) Evaluating SEO investment

(44:00) Understanding the tradeoffs in marketing channels

(46:23) SEO conversion metrics and expectations

(52:09) Understanding the time horizon of SEO

(59:37) The role of AI in content creation

(01:05:26) AI overviews

(01:07:40) Brand building and SEO

(01:09:51) Programmatic vs. editorial SEO strategies

(01:16:06) Insights from the Google antitrust verdict

(01:20:36) Google’s dominance in search

(01:23:52) The future of SEO and user choice

(01:26:28) SEO myths debunked

(01:36:58) Forecasting SEO success

(01:44:18) The need for SEO expertise

(01:46:26) Lightning round and closing thoughts

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Lenny may be an investor in the companies discussed.


Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
  continue reading

219 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드