Kristi Zuhlke, Founder & xCEO, KnowledgeHound

Learnings from Leaders: the P&G Alumni Podcast

“Entrepreneurship is high risk, high reward - the ability to solve problems others haven’t been able to figure out.”

Kristi Zuhlke is Founder and former CEO of KnowledgeHound, a Chicago-based startup with a mission to build the largest database of consumer data in the world. Since founding her company 6+ years ago, Kristi has raised $5 million in funding with Fortune 1000 companies as clients. Knowledge Hound is actually Kristi’s third startup venture. Before founding Knowledge Hound, Kristi launched and quickly sold her second business, a smartphone app company, and she started her first business while in college, revealing her to be an entrepreneur at heart. Along the way, Kristi worked at Procter & Gamble for 6 years in the CMK market research function, serving on brands like Gillette and Always. Kristi studied at Xavier University, and is now also a wife and mother of two kids and a loving Labrador. You’ll enjoy this candid conversation with another accomplished Alumni entrepreneur, where Kristi shares how she came to the decision to leave Corporate America, and how entrepreneurship isn’t necessarily for everyone.