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Scaling from $1M to $100M ARR: Lessons from a Marketing VP | E6
Manage episode 426024491 series 3579312
Opascope에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Opascope 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Max sits down with Charlie Liang, VP of Marketing at Kula and former Head of Demand Gen at Lattice. Charlie, a SaaS marketing expert with over a decade of experience, shares what he’s learned helping companies scale from 1 million dollars in annual recurring revenue to 100mm in ARR and beyond.
Max and Charlie talked about poker math and how to apply it in marketing, the best cold outreach Charlie has ever received, the importance of process, and a whole lot more.
(00:00) Introduction
(02:20) Poker Math & Probabilistic Thinking
(06:46) Knowing Your Numbers & Building Intuition
(16:57) The Importance of Documentation & Building Your Narrative
(21:35) Leveraging AI & Maximizing Website Value
(27:29) The Future of Work & Early Career Development
(33:05) Charlie's Journey
(37:47) Systems Thinking in Marketing
15 에피소드
공유
