Lessons From Building a 150 Million-Dollar Ad Machine with Bruce Tannenholz | E12

Learnings at Scale

Bruce Tannenholz has spent 10s of millions on digital ads and driven hundreds of millions in revenue. This episode dives into the critical, yet often overlooked, elements behind companies that are successful in acquiring customers through paid advertising, going beyond just "running ads."

Bruce, a seasoned marketing and sales leader, shares his journey from headhunting to building a $150 million revenue business through strategic customer acquisition. He reveals his playbook for maximizing lead value, upselling, and optimizing unit economics to fuel continuous ad scaling.

Show notes:

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(00:00) Introduction and Background
(00:38) Early Career and Headhunting
(04:30) Building an Affiliate Network
(07:09) Scaling Marketing and Sales
(14:29) Shift to PR Business
(28:04) Understanding Marketing ROI
(29:33) The Importance of Upselling
(31:59) Targeting Home Services
(34:50) Leveraging Third-Party Expertise
(38:32) Optimizing Lead Forms and Landing Pages
(41:37) Scaling Paid Advertising Programs
(48:15) Adapting to New Advertising Platforms
(52:26) Educating Small Business Owners
(55:19) Conclusion and Final Thoughts

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Links:

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