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Patricia Waldron — Being Late to Market Just Isn’t an Option in Today’s Environment
Manage episode 297972825 series 2937035
Demand Springs and Julie Zadow에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Demand Springs and Julie Zadow 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Patricia Waldron’s 20-plus-year track record is filled with stories of companies who have, with her help, differentiated themselves through innovative strategies, solutions, and marketing initiatives. The fact is, technology never sleeps, competition is endless, and only companies that are willing to stay ahead of trends will rise to the top. In this week’s episode, Patricia paints a rich picture of what the retail marketing landscape looks like today, and how CMOs can get smarter with the unknowns that they’re faced with.
Key Takeaways:
[1:50] How did Patricia get into marketing?
[5:35] How has retail marketing changed over the last few years?
[8:00] How do you create an authentic brand that actually stands for something today?
[10:25] Marketing teams are burned out. How can CMO’s reengage their team without overburdening them?
[11:35] As a leader, a bit of humanity and compassion goes a long way with your team.
[13:35] There are so many different places where you can get information. Take advantage of the “reverse mentorship” opportunities in your corner.
[15:15] Patricia shares the types of challenges she’s overcome through her career.
[16:55] Done is better than perfect.
[18:00] What makes a good CMO and leader in today’s climate?
[19:55] Be fearlessly curious, ask good questions, and then be a problem solver.
[22:00] Every CMO today needs to have a growth mindset.
[22:40] Patricia shares where she plans to travel next when the world opens up.
Mentioned in This Episode:
Flawless Consulting: A Guide to Getting Your Expertise Used, by Peter Block
5 에피소드
공유
