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Winning Your Customer's Trust and Business: A Guide for Entrepreneurs with Marcus Sheridan
Manage episode 446518296 series 3575584
Lean Marketing and Allan Dib에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lean Marketing and Allan Dib 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What if total transparency was the key to doubling your sales? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Marcus Sheridan, a world-renowned communication expert, bestselling author, and keynote speaker who transformed his struggling pool company during the 2008 financial crisis by answering the tough questions no one else would. Marcus shares how businesses can leverage transparency to build trust, increase conversions, and drive revenue.
Marcus introduces his signature “They Ask, You Answer” approach, revealing the "Big Five" key topics every customer cares about: cost, problems, comparisons, reviews, and best. By addressing these topics openly, you can strengthen your marketing strategy and position yourself as a trusted authority.
One of the biggest takeaways? The more you allow potential customers to help themselves through self-service tools like pricing calculators, the more trust and authority you'll build. It’s about giving them the transparency they crave while setting yourself apart from competitors.
With AI reshaping SEO and search algorithms, Marcus explains how to adapt your content strategy for 2025 and beyond. Tune in to learn how to make transparency your most effective marketing tool!
00:23 Marcus Sheridan's Success Story
03:19 The Big Five: Key Topics Buyers Research
06:11 The Power of Transparency and Self-Service Tools
29:50 The Psychology of Pricing Transparency
31:05 Overcoming Common Objections to Discussing Price
34:34 The Importance of Building Trust Through Content
39:18 Adapting to the Evolving Landscape of Search and SEO
Check out Marcus Sheridan:
Website: www.priceguide.ai
LinkedIn: https://www.linkedin.com/in/marcussheridan/
Check out Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn
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