How to Build a 100M Views YouTube Business: Niching Down with Pat Flynn

Lean Marketing

The riches are in the niches. Pat Flynn, San Diego-based entrepreneur, pioneer podcaster, and host of Smart Passive Income, joins Allan Dib to discuss the power of niching down and community building.

Pat shares his initial success with a niche website and eBook about the LEED exam, which launched his online business journey. He also highlights his ventures, including podcasting, affiliate marketing, and his successful Pokémon YouTube channel, DeepPocketMonster, which has 100M+ views.

Listen in as Allan and Pat explore the importance of storytelling, emotional connection, and dedication in building an online presence, along with strategies for maintaining community engagement, managing churn, and creating rituals to keep members active.

Learn how honing in on your niche and engaging a loyal following can create impressive business outcomes and help you achieve your entrepreneurial goals.

00:14 Introducing Pat Flynn: The OG of Podcasting
01:44 Pat Flynn's Journey: From Architect to Online Entrepreneur
03:26 Building Smart Passive Income and Niche Websites
05:39 The Rise of Deep Pocket Monster and Community Building
30:13 Podcasting and Community Building
31:44 The Importance of Repetition and Quantity
37:27 Finding Your Unique Voice in Podcasting
39:47 Mastering Storytelling
47:16 Building and Sustaining Online Communities

Check out today's guest, Pat Flynn

Website: https://www.smartpassiveincome.com
Instagram: https://www.instagram.com/patflynn/
Twitter: http://twitter.com/patflynn
YouTube: https://www.youtube.com/@deeppocketmonster/videos

Check out Lean Marketing

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Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
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Free Resources: https://leanmarketing.com/learn