227: Robert Glazer: Building Your Capacity To Outperform

Leaders Of Transformation

Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. In addition to being a serial entrepreneur, Robert has a passion for helping individuals and organizations build their capacity to outperform.

Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor's Employees' Choice Awards, Ad Age's Best Place to Work, Entrepreneur's Top Company Culture, Inc. Magazine's Best Place to Work, Great Place to Work & Fortune's Best Small & Medium Workplaces and Boston Globe's Top Workplaces.

Robert is a columnist for both Forbes and Inc. and regularly contributes to numerous outlets, including Entrepreneur, Fast Co, Huffington Post and Success Magazine. He writes on topics ranging from performance marketing and entrepreneurship to company culture, capacity-building, hiring and leadership. He also shares ideas and insights around these topics via Friday Forward, a weekly inspirational newsletter that is followed by over 45,000 leaders worldwide.

Robert is a strong believer in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneurs' Organization (EO) and founder of The Fifth Night charitable event (www.fifthnight.org).

Today we take an inside look at the practices and principles that Robert employs in his company and how that impacts culture, performance and profitability. As a CEO himself, Robert advises leaders to know who you are as a leader, what you expect from your team and to be consistent around that. Vision, core values, goals and targets all contribute to the culture of your organization and must be front and center at all times.

How do you find good people? Robert explains the importance of emphasizing your unique culture during the hiring process, creating the space for the right people to show up and the wrong people to self-deselect.

Capacity building is not about volume – getting more done in a day – it's about better outcomes. In fact, often it's fewer inputs but the right things that lead to better outcomes. Robert finishes our conversation by unpacking the 4 domains in which he helps his people build their capacity – both personally and professionally – and offers several fun and creative examples on how you can do the same.

Key Takeaways

1. Know who you are as a leader and what you expect, and be consistent around that.
2. Defining a good culture is not a universal thing. A good culture is right for some and not for others.
3. One of the biggest frustrations employees have is when what is said and what is done are two different things.
4. Your core values are an internal thing – within the DNA of the best people at your company.
5. If you have a tough decision to make, one or more of your company's core values should guide you in that.
6. When a mistake is made or there's a client problem, create the opportunity for everyone to learn from it not just the person or department directly involved.
7. Capacity building is not about volume, getting more done in a day, it's about better outcomes. In fact often it's fewer inputs but the right things that lead to better outcomes.

Episode Show Notes: https://leadersoftransformation.com/podcast/business/226-robert-glazer-outperform

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