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#53 Unlocking Growth Opportunities: Strategy, Execution, and Performance Management with Asia Orangio (Founder, DemandMaven)
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Arthur Nobel from Knight Capital에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Arthur Nobel from Knight Capital 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In today's episode, we dive into strategy, execution, and performance management for scaling your business with Asia Orangio, the CEO and founder of DemandMaven, where she helps early-stage startups and technology companies define their go-to-market strategy and grow with a data-driven approach. Asia was previously a Board Member at Moz.
Today we discuss:
• Scaling a Company Across Series A to C and common challenges.
• Choosing the right KPIs . How focusing on the wrong KPIs can hinder growth.
• Aligning Strategy, Execution, and Performance
• Sales-led Growth vs. Product-led Growth
• Value of customer research in driving growth
• OKR, Wigs, and JTBD framework
• Understanding Acquisition Channels for Growth
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