E55: Incorporating Behavioural Science into Fundraising Strategies with Howard Levy

Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising

In today’s episode of Lead with Heart, I am very excited to have Howard Levy as my guest. Howard is the president of the Red Rooster Group and helps organizations engage their audiences, wake up their brands, and create systemic change.
How does he do this? Through behavioral science principles, sophisticated messaging strategies, and data-driven campaigns.
Today, Howard is sharing how you can incorporate behavioral science into your fundraising strategies to create more effective campaigns.
In this episode:

• [02:51] Nonprofit marketing and brand strategy pain points
• [08:01] Behavioral science trends that encourage people to give
• [15:59] The Actionology Method: Incorporating behavioral science into fundraising strategies
• [24:49] The technology used for fundraising strategies
• [29:37] The power of stories in fundraising

RESOURCES
Red Rooster Group Actionology Card Deck
CONNECT WITH HOWARD
LinkedIn: Howard Adam Levy
Website: redroostergroup.com
Send Haley a suggestion or request via text HERE!

My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies to help nonprofit leaders turn visions into reality, and create meaningful impact

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CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Stress Management Coach, and EmC trainer. She founded The Savvy Fundraiser, a nonprofit consulting and coaching business, and has experience with nonprofits in human services, homelessness, and youth sectors. Specializing in EmC, leadership, board development, and fundraising, Haley is dedicated to empowering nonprofit leaders to create thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
Produced by Ideablossoms