30. Inside the PBR "Eating Ass" Tweetstorm, with Adweek Editor David Griner and Kyle Brown

Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

Podcamp Media and Dusty Weis에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Podcamp Media and Dusty Weis 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 48:03

MP3•에피소드 홈

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on January 17, 2024 11:12 (5M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

On January 3, Pabst Blue Ribbon lit the internet on fire with one obscene tweet:

“Not drinking this January? Try eating ass.”

The uproar was swift and loud. And PBR deleted the tweets and apologized publicly, even as some writers blamed a “rogue employee” for the tweets.

That was NOT the case. The offending Tweeter was actually an established social media manager by the name of Corey Smale, a creative enigma whose free-wheeling, hands-on approach had really resonated with the brand’s fans.

So what went wrong for PBR? What safeguards did they have in place? Who’s REALLY to blame for the ass-eating Twitter incident, and what can we learn from it?

On this episode, we pick through the wreckage with Kyle Brown, our go-to beer marketing correspondent, and with David Griner, Adweek’s International editor, who scored an exclusive interview with former PBR social media manager Corey Smale.

Plus, we examine an interview that Corey gave on the In Defense of Ska Podcast—mere weeks before his dismissal—to learn more about the process that had been established for running PBR's social media.

*Please note, this episode is NOT SAFE FOR WORK*

While you're here:

Leave us a message on the Lead Balloon Comms Gripe Line
Sign up for the Podcamp Media e-newsletter

Learn more about your ad choices. Visit megaphone.fm/adchoices

58 에피소드

#Business News #Society #Business #News #Marketing #Documentaries #Podcamp Media #Dusty Weis