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Nidhi Hola - Director of Partner Marketing, Microsoft
Manage episode 341063205 series 3247984
Little Black Book에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Little Black Book 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Nidhi has decades of experience working for some of the biggest companies. Currently the Director of Partner Marketing at Microsoft, she is also the force behind making India the largest consumer base outside the US for GoDaddy. What I find most fascinating is her outlook to marketing, which is predominantly from a B2B lens - businesses are customers too. Keeping that in mind, I chat with Nidhi about her experiences with identifying and implementing the right B2B marketing strategies. I really enjoyed learning from her, particularly how to think about marketing through first principles. Thanks to the wealth of knowledge Nidhi has, this episode will help you understand consumer psyche and how to effectively drive consumer engagement. Hope you enjoy our conversation.
19 에피소드
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