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Why Start-ups Fail to Engage Corporates | Steve Cook
Manage episode 427161745 series 3572853
Deep Tech Leaders에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Deep Tech Leaders 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Lab to Market Leadership, Chris sits down with Steve Cook, a 22-year BP veteran who helped launch Launchpad, BP’s growth-stage accelerator. Steve talks with Chris about where most advanced science and engineering start-ups go wrong when they’re approaching corporates, and what entrepreneurs and executives can do to improve their odds. Don't miss this deep dive into how advanced science and engineering startups can improve their odds of commercial success.
Learn more about Lab to Market Leadership: https://www.deeptechleaders.com
Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders
Podcast Production: Beauxhaus
챕터
1. 00:00 Introduction: Corporate Risk Management vs. Startup Uncertainty (00:00:00)
2. Guest Introduction: Stephen Cook's Journey with BP (00:01:20)
3. Navigating Corporate Structures as a Startup (00:03:27)
4. Understanding Understanding Corporate Strategy and Innovation Groups (00:04:55)
5. Challenges and Strategies for Startups in Corporate Partnerships (00:09:14)
6. The Importance of Clear Communication and Expectations (00:13:44)
7. The Reality of Corporate-Startup Collaborations (00:17:48)
8. The Role of Corporate Venture Capital and Sponsorship (00:25:21)
9. Lessons from BP Launchpad (00:36:42)
10. Conclusion: Insights and Reflections (00:46:11)
13 에피소드
공유
