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Unpacking Interest Graph Algorithms and Practical Strategies to Navigate Relevance
Manage episode 424194624 series 3570190
Danny Murawinski에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Danny Murawinski 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Summary
In this episode, the host discusses the emotional core of relevance in digital content. He explains the concept of interest graph algorithms and how they have changed the way social media platforms show content. He also explores the human emotional responses and triggers that make content relevant, such as personal connection, value alignment, needs fulfillment, aspirational resonance, and contextual sensitivity. The host provides three practical strategies to increase relevance in digital content: competitive posting on social media, value-forward blog content for search engine optimization, and the empathetic method for pay-per-click ads.
Takeaways
- Interest graph algorithms have changed the way social media platforms show content, focusing on relevance rather than follower base.
- Human emotional responses and triggers, such as personal connection, value alignment, needs fulfillment, aspirational resonance, and contextual sensitivity, make content relevant.
- Three practical strategies to increase relevance in digital content are competitive posting on social media, value-forward blog content for search engine optimization, and the empathetic method for pay-per-click ads.
Chapters
00:00 Understanding the Emotional Core of Relevance in Digital Content
01:56 The Impact of Interest Graph Algorithms on Social Media
05:39 Human Emotional Responses and Triggers for Relevance
12:20 Practical Strategies for Increasing Relevance in Digital Content
12 에피소드
공유
