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Leveraging Search engine and Social Media Business Models
Manage episode 415494763 series 3570190
Danny Murawinski에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Danny Murawinski 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Summary
In this episode, Danny discusses the business models behind search engines and social media. He explains how search engines like Google monetize their platforms through ad share and the cost per click model. He also delves into the organic side of search engine optimization (SEO) and emphasizes the importance of providing relevant and valuable content to users. Danny then transitions to social media and highlights the goal of keeping users on the platform for as long as possible to trigger ads. He emphasizes the need to focus on delivering value to the audience and building engagement. Danny concludes by comparing digital content creation to writing a novel, where the goal is to capture the audience's attention and provide a compelling story.
Takeaways
- Search engines like Google monetize their platforms through ad share and the cost per click model.
- Providing relevant and valuable content is crucial for search engine optimization (SEO) and attracting users.
- Social media platforms aim to keep users on the platform for as long as possible to trigger ads.
- Focus on delivering value to the audience and building engagement in digital content creation.
- Treat digital content creation like writing a novel, capturing the audience's attention and providing a compelling story.
Chapters
00:00 The Business Models of Search Engines
13:49 The SERP as a White Paper
12 에피소드
공유
