Authenticity and Engagement at Scale – Ep 77

John Mark Troyer – The Geek Whisperers

John Mark Troyer – The Geek Whisperers에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 John Mark Troyer – The Geek Whisperers 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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This week we bite off perhaps more than we can chew, but we go ahead masticate anyway on the topic of social tools and authentic engagement until it turns into something tasty. Can you use new social tools and stay authentic? What implicit and explicit expectations are there with different social channels? How do you keep up a relationship with thousands of people, anyway?

I almost entitled this blog post, “Old Woman Yells At Social Tools” because we start our conversation with Amy upset and shaking her fist at Twitter’s new feature for including multiple people in a direct message, something that was purely one-to-one until now. If there is no other indicator that you are using bulk communication tools, are you deceiving the recipient?

Tools mentioned:

“Marketers. We ruin everything.”

Dunbar’s Number

And you can hear this at the end of the episode, but this is what recording this episode really sounded like:

50 에피소드

#Business #Careers #Social Media #John Mark Troyer The Geek Whisperers