JJ & Pug and JJ에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 JJ & Pug and JJ 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
JJ & Pug and JJ에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 JJ & Pug and JJ 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
JJ & Pug and JJ에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 JJ & Pug and JJ 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
JJ & Pug are back in studio to talk about stuff! Right off the bat, don't breathe, breed. Are beavers not the funniest creature in the animal kingdom? Be aware of what you're driving, and aware of what others drive. DOGE. Lastly, let's about some triggering toxic trauma. Support the show
Song of the Show: "The Great Escape" by Boys Like Girls. JJ & Pug welcome David Pauole as a special guest today to discuss some super crucial items on the agenda: 1. "...lost politicians who don't see their greed as a flaw..." - Jack's Mannequin 2. Is it really never ok to hit a woman? (Of course it's never ok, but...) 3. What's wrong with customer service? Support the show…
Song of the Show: "What's Up?" by People R Ugly. JJ is working out, so Pug and David keep the discussion rolling about: 1. Baseball Hall of Fame voting is stupid. 2. Are we really talking about legislating out other teams dominance? 3. Who's going to win the Super Bowl? 4. Justin Tucker's demise has a possible origin story... 5. The tale of two attitudes: Beal vs. Butler 6. NBA Trade Deadline: the Mavs will go down in history. 7. Devin Booker cemented his legacy as the Greatest Phoenix Sun of All-Time. 8. The NBA has a vendetta against the Phoenix Suns. 9. Welcome Back Randal Grichuk! Support the show…
Song of the Show: "Language" by Boys Like Girls How much weight does ownership have on the success of a team? Will Coach Prime really team up with Jerry down in Dallas? NFL Playoffs recap. Kliff vs. Kyler, round 2. College Football National Championship. Phoenix Suns, woof. Support the show
Song of the show: "Bodies" by Drowning Pool JJ & Pug discuss (shocker) debt. Specifically the ease of attaining credit and mounting massive debt. Why don't we get fun adventurous movies like "The Mummy" anymore? Social media question/answer: What do men want? Social media content is getting far too explicit. Cereal, amazing or diabetes? Steaming services (Netflix) has some pretty high opinions of themselves. Support the show…
Song of the Show: "Coming Up Easy" by Paolo Nutini Pug tells JJ about Corbin Burnes, LET'S GO DBACKS! Should the NFL stick with the new kickoff rules? Cancel culture needs to be cancelled. Does Jerry Jones know what he's doing? He screwed over Cooper Rush and somehow screwed up the head coaching position. Mike Vrabel takes over after the guy who came in after the guy. Smart. Who should be the NFL MVP? We know much better now, was it Kliff? Was it Kyler? Pittsburgh fans need to appreciate Mike Tomlin. NFL Wildcard Weekend: woof. Support the show…
Song of the Show: "Man in the Mirror" by Derek Cate JJ & Pug defend men who can't fix stuff. "Handyman" is an industry for a reason! If you're going to cover someone else's music, please, come up with your own interpretation. Learning new stuff is hard, especially when you're old. Derek Thompson of the Atlantic explains some concerning social trends. JJ & Pug discuss it. Are we putting the right emphasis on education in the United States? Support the show…
Song of the Show: "Welcome Home" by Millington JJ & Pug are back! JJ discovers the true purpose of A.I. Pug tells us what went down at his house during the Christmas and New Years break. How is it that women have no problem throwing up? Sports parents are the worst. Grow up you fools! Cam Skattebo and the Arizona State Sun Devils bring pride to us all. Monday Night Football has a scheduling problem. Shout out to Randizzles! Support the show…
Song of the show: "Title from Home Alone (Somehwere In My Memory)" by Lindsey Stirling. Baseball is TOO thirsty. Fix the real issues. Basketball injuries < Football injuries. Joel Embiid, get real. For real, is Cooper Rush > Dak Prescott? We got numbers. 2024 will be the year of Quarterback career Resurrection. Never go full DeSean Jackson. How does this keep happening? Mat Ishbia is really sent from Heaven to save a starving fanbase. Cold water on the Jimmy Butler rumors. Support the show…
Song of the show: "I Saw Mommy Kissing Santa Clause" by The Jackson 5. ***WARNING*** Santa Clause talk! JJ & Pug discuss Christmas traditions. Why don't we have more basement homes in the desert? Pug continues his streak of accountability. We need more classically animated movies. CGI is really dulling the quality of animated entertainment. American food has problems. Why gift cards? Really, why? Curmudgeon. Sometimes you're feelings really aren't valid. Support the show…
Song of the show: "You're a Mean One, Mr. Grinch" by Lindsey Stirling (Featuring Sabrina Carpenter) Dionte Johnson, get it together man! You're no T.O. Have running back values been reestablished this season? Congratulations James Conner of that extension! Has flopping spread from Soccer & Basketball to the NFL? What a contagious disease. JJ shares an incredibly proud dad moment. SAVAGE! Pug gives his take on the Arizona Cardinals season (spoiler, it's not great). Jameis Winston is a modern-day Ryan Fitzpatrick. Support the show…
Song of the show: "Living the Dream" by Five Finger Death Punch What is the way to a man's heart and mind? It's so freaking simple. Pug gets accountable. What's your favorite Christmas movie? Also, Merry Christmas y'all! Oldest child signs. Offline childhood was the best. What's with your buddies' algorithms??? Support the show…
Song of the show: "What A Time To Be Alive" by Fall Out Boy DILLY DILLY! Kenny Dillingham and the Arizona State Sun Devils are going to the Big12 Championship game, PREDICTED NO ONE! Azeez Al-Shaair set the bar, in a terrible way. Is there a QB controversy brewing the ATL? Joe Burrow deserves better than this. The Cardinals absolutely crapped the bed. Support the show…
Song of the show: "Yours" by Post Malone JJ & Pug talk about pardons, and get specific. San Jose State is facing a lawsuit. Suicide is NEVER the answer, NEVER. Pug gets accountable. Support the show
Song of the Show: "Chaotic" - Memphis May Fire JJ & Pug talk about the results of the drunk weekend that was week 12 in the National Football League. That's pretty much it. Support the show
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