Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Perkara sampah plastik yang utamanya terbuang ke laut, Menteri Kelautan dan Perikanan, Susi Pudjiastuti, memprediksi pada tahun 2030 mendatang, di laut Indonesia lebih banyak plastik daripada ikan. Lantas? Apa masih berlaku peribahasa, "santai, masih banyak ikan di laut". Iya kalo lo dapet ikan, kalo dapetnya sampah? Kan nyaru ya. Bersama Aicha, a certified divemaster , mari mengiaskan perilaku ikan di laut dan sifat manusia yang ke hewan-hewanan. Just keep swimming sih, Jangan Sampe Engga.…
VIRAL! Buaya masuk perkampungan warga dikala banjir melanda. Ancaman ataukah permainan semata? Jangan tertipu muslihat! Kenali jenis-jenis dan suaranya di obrolan bersama G dan C, jangan sampe engga.
Kenyamanan yang didasari oleh hubungan tanpa komitmen tiba-tiba menjadi keresahan ketika satu pihak menginginkan sesuatu yang lebih. Apakah worth it untuk memperjuangkan sesuatu yang tak pasti? Atau inikah sudah waktunya untuk cari yang lain? Dengarkan pembahasan selengkapnya tentang "FWB Tapi Baper" bersama Gradita, Chalista, dan teman ngobrol kita, Ucup.…
OW OW OW MEREKA PIKIR KITA BERCANDA, KITA SERIUS BANGET BGST. Ini dia pilot episode bersama permanent hosts - Gradita dan Chalista. Dengerin aja, Jangan Sampe Engga.
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