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Barter and Shake: A story of Cocktails and Marketing
Manage episode 407337508 series 3561902
Arizona's Family (3TV & CBS 5) and Jaime Cerreta에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Arizona's Family (3TV & CBS 5) and Jaime Cerreta 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The best cocktail bar in the United States is right here in the Valley. The Tales of the Cocktail Foundation announced Century Grand in Phoenix the Best U.S. Cocktail Bar. The awards are like the Oscars for the beverage industry. Yet, Kailee Asher of Barter and Shake, says the award announcement generated more digital leads from LOCAL media, not the article in the big name magazine. She knows this because she studied the analytics. She quite literally wrote the book on it in her self published book: Mise En Place Marketing. She writes the recipe for small bars and restaurants to get the most out of their marketing and how to fish where the fish are, plus we get to hear the story of how Undertow and Century Grand came to be.
41 에피소드
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