Ep 117 : Phil Mershon on the Art and Science of Creating Memorable Experiences

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected.

Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit. He is an author of Unforgettable: The Art and Science of Creating Memorable Experiences

Throughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, non-profits, schools, and churches.

Connect with Phil on Linkedin https://www.linkedin.com/in/philmershon/

Phil's Book on Amazon https://www.amazon.in/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 24 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Index

00:00 Preview & Introduction to Phil Mershon

02:04 Crafting Unforgettable Moments - Standing Out in a World of Distractions

05:06 Disney Theme Parks - Peak Experiences & Moments

10:09 Customer Journey - Peak & Valley Experience

14:58 DRIED Overcoming 5 Negative Forces for Transformative Events

24:18 Personalization of Event or Experience

27:25 Intentional Design: Crafting Meaningful Experiences

35:25 Embracing Transcendent Moments

41:44 Making Virtual Experiences & Community Building Memorable

47:30 Rapid Fire - Personally Speaking with Phil Mershon

49:25 Talent Show

50:32 Connect with Phil Mershon

Creating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W’ll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments.

Standing Out in a World of Distractions

In today's fast-paced world, attention is a scarce commodity, with countless stimuli vying for our focus.Standing out amidst this noise requires more than just grabbing attention; it demands creating meaningful connections that resonate emotionally and personally.

Memories, unlike fleeting moments, endure because of their emotional and sensory depth, emphasizing the importance of personalization and authenticity over mere branding.

Peak Experiences: Lessons from Disney

Disney's strategic approach to creating peak moments illustrates the power of anticipation and immersion in enhancing experiences.Peak experiences, carefully crafted and strategically placed, have the potential to elevate an event from ordinary to extraordinary, leaving a lasting impression on attendees.

However, the failure to deliver on promised peak moments can lead to disappointment, underscoring the importance of managing expectations and consistency.

Transformative Event Design: Overcoming Negative Forces

Designing experiences goes beyond logistical planning; it involves understanding and mitigating negative forces that detract from engagement.

Isolation, exhaustion, and distraction pose significant challenges to fostering meaningful connections and participation.

By prioritizing engagement, personalization, and multisensory stimulation, event planners can create environments conducive to memory-making.

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