))
Digital Transformation with Sylvia Rausch
Manage episode 311644305 series 3161811
ISDI에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 ISDI 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, we’ll be speaking to Sylvia Rausch, Marketing Director @ Saba Infraestructuras; a company driving Customer-centric Digital Transformation in Urban Mobility, Saba is one of the largest car park operators in the world, with more than 385 000 parking spaces across 9 countries.
Since Sylvia became Marketing Director at Saba in 2014, the Car Parking industry has been evolving dynamically. What used to be an “infrastructure management” business is now part of the Urban Mobility Ecosystem. Driven by changing consumer preferences and technology, new business models are popping up all the time.
As Head of Marketing, Sylvia and her team focus on providing customer-centric solutions and leveraging the power of digital technology. The Digital Transformation that they have initiated includes:
• Defining a scalable customer-centric Digital Strategy,
• Conceiving and Implementing the digital eco-system
• Introducing Agile methodology
Learn how Sylvia and her team turned their initial plans into a major success story.
7 에피소드
공유
