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Episode 57: Revitalizing Brands and Embracing Digital Transformation | Don Polite
Manage episode 415402039 series 3415071
Steve Goldhaber에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steve Goldhaber 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading a digital-first, omnichannel marketing strategy for a tech company in healthcare, significantly boosting efficiency, brand awareness, and customer engagement.
The discussion further explores the intricate process of rebranding and integrating brands post-merger in a multi-industrial company, emphasizing the importance of customer-centric strategies and cross-functional collaboration. Highlighting the evolution of marketing, Don stresses intellectual curiosity, the embrace of failure as a learning opportunity, and the critical role of technology, particularly HubSpot, in achieving marketing and sales synergy.
Closing with his take on marketing myopia as his biggest pet peeve, Don advocates for empathy and understanding from the customer's perspective. This episode not only showcases strategic brand transformation efforts but also offers valuable lessons on adapting to the dynamic B2B marketing landscape, making it a must-listen for marketers seeking to drive growth and innovation.
Connect with Donald Polite and Steve Goldhaber on LinkedIn.
57 에피소드
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