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Episode 30: Turning Crisis into Opportunity: Using Data-Driven Insights in B2B Marketing | Courtland Goldengate
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Steve Goldhaber에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steve Goldhaber 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Interesting B2B Marketers podcast, Courtland Goldengate, Marketing Director at Snowflake, discusses his data-driven approach to the 2007 subprime mortgage crisis, highlighting how he leveraged data insights to identify customers and engineer successful marketing campaigns.
Courtland and Steve explore the power of data in gaining valuable insights and a competitive market advantage. They stress the role of an analytical background and the importance of sharing original data for exposure and media coverage. The conversation also covers Courtland's experience in marketing a web filtering product initially designed for consumers but eventually finding a lucrative business use.
They discuss the use of data in upgrading customers to a new business plan and the challenges involved. Lastly, they touch on the nuances of marketing to individuals versus organizations and the significance of fostering quality conversations at trade shows.
Follow Courtland and Steve on LinkedIn.
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