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Episode 15: Critical Elements of B2B Marketing | Stephen Kemish
Manage episode 359051457 series 3415071
Steve Goldhaber에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steve Goldhaber 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Stephen Kemish, Founder & CEO of Intermedia Global Ltd., discussed how his company helped a global tech company stand out in various markets by conducting an audit and mapping their content by genre and stage. They discovered that creating more educational content was the best way to sell and market the technology effectively. Stephen emphasized the importance of being helpful and awakening ideas, which taught them the importance of understanding the needs of the audience.
The conversation then shifted to the topic of AI in marketing, particularly in content creation. Stephen shared his insights on how AI is already capable of creating interstitial content like social media posts and emails, which frees up humans to focus on more intelligent tasks. He also warned about the compound problems that AI can cause with search engine optimization and the potential dangers of AI replacing humans in decision-making roles.
Connect with Stephen Kemish and Steve Goldhaber on LinkedIn.
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