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Mastering Digital Marketing in The Age of AI- Hosting Dana Carmiel Shterman | B2B Marketing Insider
Manage episode 471735598 series 3499610
Aia Laser, CEO Inter-Dev and Aia Laser: Inter-Dev B2B Digital Marketing Agency에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aia Laser, CEO Inter-Dev and Aia Laser: Inter-Dev B2B Digital Marketing Agency 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Join Aia Laser on the latest episode of B2B Marketing Insider as she chats with Dana Carmiel Shterman, Director of Digital Marketing at PlaxidityX, about redefining B2B digital marketing strategies.
The discussion covers a spectrum of topics—from the evolution of AI in content creation and dynamic personalization to the role of agile KPI tracking and multi-channel optimization. Dana’s insights reveal how even startups can maximize their limited resources using innovative tools.
This episode is packed with actionable advice for marketers looking to refine their campaigns, improve engagement, and generate more qualified leads. Tune in to learn how to turn data into a strategic asset without sacrificing creativity.
Chapters:
(00:00) – Welcome to the B2B Marketing Insider with Aia Laser and Guest Dana Shterman
(00:41) – Digital Marketing Career of Dana Shterman from PlaxidityX Automotive Security
(01:44) – Insight Agents: The Role of AI in Shaping Digital Marketing in 2024, 2025, and Beyond
(06:17) – From Tradition to Digital: Personal Story Behind Data-Driven Decisions
(13:18) – Decoding KPIs: Mastering Metrics Across Marketing Channels
(18:56) – The Personal Touch: The Power of Personalization in B2B Marketing
(27:28) – Creative Data: Balancing AI-Driven Testing with Authentic Creativity
(30:31) – Closing Remarks of the B2B Marketing Insider with Aia Laser and Guest Dana
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