S4E13 - April Fool's Pranks and Third-Party Cookie Replacements

Intellicast

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian talk the latest market research news, a deep dive into Google’s proposed replacement for third-party cookies, and the April Fool’s prank they played on the rest of the company at the most recent company meeting. Kicking the episode off, Brian Lamar and Producer Brian talk about the recent April Fool’s prank they played at the last EMI company meeting. It included items like selling Intellicast and partnering with other firms to sell banner ads on the website. You’ll have to listen to get a full appreciation of it. Next, the guys move onto some market research news. First, they discuss the latest acquisition by Schlesinger. They then discuss the new A(i)LIVE market segmentation tool launched by Hall and Partners. The third story they touch on leads to a deeper discussion about implications for not only market research, but the sample industry itself. Brian and Producer Brian discuss the announcement that Google is testing Federated Learning Cohorts as a potential replacement for third-party cookies. In the last couple of stories, the guys give a shout-out to friend of the podcast Arundati Dandapani for her recent appointments, as well as a quick discussion of the newly announced Decision Analyst and DISQO partnership. See you all next week! The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here: https://emi-rs.com/blog/ You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Got a suggestion or feedback? Reach out to us at [e-mail], or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.

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