Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Stay up to date with changes from popular carriers and simple work around. I talk about Anthem, altura and more and how to get the most out of their plans. PLUS.....first quarter OTC is done and gone. Have you called your clients to make sure they have placed their orders? This benefit is #1 in customer retention. Don't have a clue what I am talking about....email me directly at rebecca@gordonmarketing.com Good Selling and PLEASE like me!!!!!!!!!!!
Stay up to date with changes from popular carriers and simple work around. I talk about Anthem, altura and more and how to get the most out of their plans. PLUS.....first quarter OTC is done and gone. Have you called your clients to make sure they have placed their orders? This benefit is #1 in customer retention. Don't have a clue what I am talking about....email me directly at rebecca@gordonmarketing.com Good Selling and PLEASE like me!!!!!!!!!!!
The coronavirus has opened up many doors for all of us in the insurance industry. We are sharing some great ideas to write more business and stay relevant to all your customers. Enjoy Rebecca
Many states are starting to offer 3 year short term plans. Your clients will qualify for the policy once and then keep it for three years which buys us all TIME while we continue to ACA rules!! Short term is traditional, old fashioned health insurance that has been around for years. Remember....these plans are not guaranteed issue----but 80% of all your clients will qualify. Want more....listen and learn!! email me directly with questions Rebecca@gordonmarketing.com…
Seven new states opening up a brand new med supp from one of the oldest carriers in the country. Interested....listen now and find out who, what, when, where and why Need help or have questions--reach out to me directly rebecca@gordonmarketing.com
I love the short term market and the benefits it can provide all your clients. This product line is backed by the current administration as a viable product...duh!! Now, we have plans that can cover you clients for up to three years....but you need to listen to know which states I am talking about! Have more questions, email me directly at Rebecca@gordonmarketing.com…
2020 AEP benefits are hitting the streets, and the "secret sauce" we are seeing is super cool. Listen to this weeks podcast on what we are seeing as the big moves the carriers are making. Food cards, OTC limits, and pest control are all new items available to clients. This year's season should prove to be very successful. Want to talk...email me rebecca@gordonmarketing.com Good Selling…
Stay up to date with changes from popular carriers and simple work around. I talk about Anthem, altura and more and how to get the most out of their plans. PLUS.....first quarter OTC is done and gone. Have you called your clients to make sure they have placed their orders? This benefit is #1 in customer retention. Don't have a clue what I am talking about....email me directly at rebecca@gordonmarketing.com Good Selling and PLEASE like me!!!!!!!!!!!…
I'm back with more training on this exciting market....DSNP. My guest Keith Sharples and Leslie Piper Sharples have over 25 years insurance experience and predominately write duals. Find out why they are attracted to this group of clients and how they swear they are their best lead source!! Enjoy---
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