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Insurance Marketing: From TikTok Success to University Partnerships with Scott Sims
Manage episode 431279749 series 3528280
Kathe Kline에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kathe Kline 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of "Insurance Business Babes," hosts Scott Sims, Joanna Wyckoff, and Kathe Kline delve into the dynamics of leveraging social media and traditional marketing for business growth in the insurance industry. Scott shares his journey of transitioning from viewing TikTok as a fun experiment to using it as a powerful marketing tool, acquiring over 100 clients and amassing significant followers. The conversation explores diverse marketing strategies, including partnerships with the University of Oregon athletic department and local TV commercials. Kathe questions the ROI and effort involved in social media, comparing it to podcasting, and emphasizes the value of paid leads and investing in business growth. The trio also discusses personal business goals, the importance of finding joy and fulfillment, and developing unique paths to success in the insurance market. The episode concludes with reflections on the significance of building a business around one's lifestyle and the benefits of experimenting with different marketing approaches.
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