01. Insights with Mike: Defining the Role of CDO

Insights with Ampsy

We sat down with our very own Mike Alonzo for our first Insights with Ampsy podcast. He shares his story leading up to joining Ampsy two years ago including his first bigwig job, publishing an indie magazine called PROVOKE, making the ranks at GoDaddy, and then trying his hand at entrepreneurship again before pivoting to run an agency. He goes on to explain how each of these experiences taught him lessons and prepared him to dive into his current role of VP of Product for Ampsy. When he gets home, he also plays the role of CDO, Chief Do Whatever He’s Told Officer, for his wife’s company Briabay. Mike shares he and his wife’s entrepreneurial journey, consistently increasing Briabay product sales month over month, with a booming social presence and tremendous thought leadership in the mommy blogger space. We go on to discuss different methods for engaging influencers as well as ways that influencers partner to promote each other.