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Inside PR 554: Social Content Meets the Sound of Silence
Manage episode 308739432 series 3018948
Martin Waxman, Gini Dietrich, Joe Thornley, Martin Waxman, Gini Dietrich, and Joe Thornley에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Martin Waxman, Gini Dietrich, Joe Thornley, Martin Waxman, Gini Dietrich, and Joe Thornley 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media?
Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order for them to achieve decent business results.
That’s what Gini Dietrich, Joe Thornley and I talk about on Inside PR. Our conversation is based on a post by digital thought-leader Rand Fishkind called, ‘The Incentives to Publish No Longer Reward the Web’s Creators‘.
TL;DR version: Your content marketing strategy needs a balanced and integrated approach.
Have a read, then have a listen and let us know what you think.
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Thank you to the people behind Inside PR
Our producer is Jacob Waxman, a talented musician, producer, and recording engineer. Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.
Inside PR by Joseph Thornley, Gini Dietrich, Martin Waxman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The post Inside PR 554: Social Content Meets the Sound of Silence appeared first on FIR Podcast Network.
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