EP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming?

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Paul Rogers and James Gurd, Paul Rogers, and James Gurd에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

30d ago 32:58

MP3•에피소드 홈

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ABOUT THIS EPISODE:

In this episode of Inside Commerce, James Gurd and Paul Rogers discuss the critical decision-making process surrounding technology investment versus viewing technology migration as a cost reduction opportunity. They emphasize the importance of focusing on value rather than merely cutting costs, exploring the nuances of licensing fees, the significance of building business cases to justify technology investment. The conversation also highlights the need for customisation in SaaS platforms and the importance of planning for cost neutrality in long-term strategies via offsetting existing costs.

Key takeaways

Investing in technology should focus on value, not just cost reduction.
Understanding the nuances of licensing fees is crucial for accurate budgeting.
A strong business case is essential for technology change.
Positioning your investment request effectively can lead to better outcomes.
Marketing spend should be viewed as an investment in long-term growth.
Cost neutrality can be a strategic goal in technology investments.
Customisation may be necessary to achieve desired customer experiences.
Avoid standardised approaches that limit differentiation in SaaS.
Consider the total cost of ownership (TCO) when evaluating platforms.
Evaluate where costs can be offset to support new investments.