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Paul Rogers and James Gurd, Paul Rogers, and James Gurd에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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EP256: The Future of Your Ecommerce Returns Strategy - Understanding The Pivot To Paid Returns & Fair Usage

42:05
 
공유
 

Manage episode 440604849 series 2581854
Paul Rogers and James Gurd, Paul Rogers, and James Gurd에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

FOLLOW US:

LinkedIn: https://www.linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:

This podcast delves into the evolving landscape of return strategies in ecommerce, emphasising the need for retailers to shift their perspective from viewing returns as a cost & policy to recognising them as an important customer service.

The discussion highlights the complexities involved in managing returns, the hidden costs associated with poor return management, and the growing concern of return fraud. Additionally, we explore the impact of return policies on customer loyalty and the importance of defining fair usage.

As more major brands starts to embrace paid returns and reset customer expectations, we also explore technological innovations that can help you streamline return processes and improve customer experiences, ultimately helping you take greater control of your returns strategy and process.

Key takeaways:

1. Returns should be seen as a service, not just a cost line: services get invested in whereas costs get cut.

2. Poorly managed returns can lead to significant hidden costs.

3. Return fraud is a growing concern that needs addressing.

4. The impact of returns on customer loyalty is significant.

5. Defining fair usage in return policies is essential for sustainability.

6. Technological innovations can streamline return processes.

7. Data analytics is key to understanding return impacts.

8. The future of returns will involve more personalised and data-driven approaches.

Make sure you’re following Inside Commerce on LinkedIn and have subscribed to the Inside Commerce newsletter.

  continue reading

273 에피소드

Artwork
icon공유
 
Manage episode 440604849 series 2581854
Paul Rogers and James Gurd, Paul Rogers, and James Gurd에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

FOLLOW US:

LinkedIn: https://www.linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:

This podcast delves into the evolving landscape of return strategies in ecommerce, emphasising the need for retailers to shift their perspective from viewing returns as a cost & policy to recognising them as an important customer service.

The discussion highlights the complexities involved in managing returns, the hidden costs associated with poor return management, and the growing concern of return fraud. Additionally, we explore the impact of return policies on customer loyalty and the importance of defining fair usage.

As more major brands starts to embrace paid returns and reset customer expectations, we also explore technological innovations that can help you streamline return processes and improve customer experiences, ultimately helping you take greater control of your returns strategy and process.

Key takeaways:

1. Returns should be seen as a service, not just a cost line: services get invested in whereas costs get cut.

2. Poorly managed returns can lead to significant hidden costs.

3. Return fraud is a growing concern that needs addressing.

4. The impact of returns on customer loyalty is significant.

5. Defining fair usage in return policies is essential for sustainability.

6. Technological innovations can streamline return processes.

7. Data analytics is key to understanding return impacts.

8. The future of returns will involve more personalised and data-driven approaches.

Make sure you’re following Inside Commerce on LinkedIn and have subscribed to the Inside Commerce newsletter.

  continue reading

273 에피소드

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