Artwork

Paul Rogers and James Gurd, Paul Rogers, and James Gurd에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

EP252: Wild Nutrition's Head of Ecommerce Roshni Patel On Strategy Shift, Personalisation & How to Turn Customers Into Subscribers

43:49
 
공유
 

Manage episode 435407039 series 2581854
Paul Rogers and James Gurd, Paul Rogers, and James Gurd에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Roshni Patel, Head of Ecommerce at Wild Nutrition, joins the podcast to discuss her background and the evolution of ecommerce at Wild Nutrition.

She shares insights on the company's strategy shift after raising private equity, the importance of building the right teams and expertise in-house, and the challenges and benefits of using third-party apps in their tech stack.

Roshni also talks about the role of consultations in driving customer acquisition and retention, the tactics used to turn first-time customers into subscribers, and the focus on personalisation and CDPs in their future roadmap.

Your takeaways

  • Building the right teams and expertise in-house is crucial for the success of an e-commerce business.
  • Regularly reviewing the tech stack and evaluating the value delivered by third-party apps is important for growth and efficiency.
  • Consultations play a significant role in driving customer acquisition and retention, especially in the supplements industry where customers may need guidance.
  • Tactics like quizzes and personalised experiences can be effective in upselling and increasing the subscription basket.
  • Reporting on metrics like churn, LTV, repeat purchase rate, and AOV is essential for tracking the success of a subscription-based business.
  • Expanding into international markets requires careful consideration of regulatory and compliance factors, as well as market demand and product localisation.
  • Future plans include exploring CDPs and personalisation, optimising the quiz experience, and maximising the value of first-party data.
  continue reading

273 에피소드

Artwork
icon공유
 
Manage episode 435407039 series 2581854
Paul Rogers and James Gurd, Paul Rogers, and James Gurd에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paul Rogers and James Gurd, Paul Rogers, and James Gurd 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Roshni Patel, Head of Ecommerce at Wild Nutrition, joins the podcast to discuss her background and the evolution of ecommerce at Wild Nutrition.

She shares insights on the company's strategy shift after raising private equity, the importance of building the right teams and expertise in-house, and the challenges and benefits of using third-party apps in their tech stack.

Roshni also talks about the role of consultations in driving customer acquisition and retention, the tactics used to turn first-time customers into subscribers, and the focus on personalisation and CDPs in their future roadmap.

Your takeaways

  • Building the right teams and expertise in-house is crucial for the success of an e-commerce business.
  • Regularly reviewing the tech stack and evaluating the value delivered by third-party apps is important for growth and efficiency.
  • Consultations play a significant role in driving customer acquisition and retention, especially in the supplements industry where customers may need guidance.
  • Tactics like quizzes and personalised experiences can be effective in upselling and increasing the subscription basket.
  • Reporting on metrics like churn, LTV, repeat purchase rate, and AOV is essential for tracking the success of a subscription-based business.
  • Expanding into international markets requires careful consideration of regulatory and compliance factors, as well as market demand and product localisation.
  • Future plans include exploring CDPs and personalisation, optimising the quiz experience, and maximising the value of first-party data.
  continue reading

273 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생