#76 Has Corporate Foresight Become Obsolete? | Prof. Dr. René Rohrbeck

Innovation Rockstars

"Strategic foresight, as I define it, is really about the capability of organizations to, in a systematic way, create superior positions in markets of the future."

In this episode, Dr. Christian Mühlroth engages in a discussion with Professor Dr. René Rohrbeck, a leading expert in strategy foresight and innovation, Professor of Strategy and EDHEC & UNESCO Chair addressing a pivotal question: is corporate foresight still relevant in a world driven by short-term gains?

Together with René, we examine the vital role of foresight in helping companies navigate today's staggering uncertainty, exploring how future-oriented thinking can give businesses a competitive edge. René provides insightful examples of how companies can anticipate existential threats, adapt to market shifts, and use foresight to gain a competitive advantage.

The discussion also addresses the potential risks of AI echo chambers in strategic planning and the importance of making bold, long-term decisions in an increasingly unpredictable business environment. This episode offers valuable insights for anyone seeking to future-proof their business strategies.

*** RELATED LINKS ***

Below, we have listed all the sources that René refers to in this episode:

• Upright Platform⁠
• ⁠The Ørsted story
• Study from Prof. Dr. René Rohrbeck & Menes Etingue Kum on ⁠"Corporate foresight and its impact on firm performance: A longitudinal analysis"
• ⁠The Merryll Lynch case⁠
• ⁠EDHEC FIT Chair⁠
• ⁠Global Foresight Network of the World Economic Forum
• Article from Amy Webb ⁠"Bringing True Strategic Foresight Back to Business"⁠

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