Election '21 - Messaging, advertising, and campaigning in a pandemic. A deep dive with Conservative strategist Dennis Matthews

inFocus with David Coletto

David Coletto에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 David Coletto 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 43:08

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There’s just over a week to go in this federal election campaign and the outcome is so uncertain. The leaders debated twice this past week and the polls continue to suggest this very close. Neither the Liberals nor the Conservatives appear to have any momentum at this point.

On this episode of inFocus, I’m joined by my really good friend Dennis Matthews.

Dennis is currently President of Creative Currency, an advertising agency affiliated with Enterprise Canada. He was the National Marketing Lead for the Conservative Party in 2015 and recently helped manage communications and advertising for the come-from-behind winning Nova Scotia Progressive Conservative Party.

We sat down a few hours after the English language debate to talk about the campaign, how to campaign when voters aren't paying attention, how to communicate and engage voters in the digital age, and what his experience in Nova Scotia taught him about politics today.

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