EP 193 - Managing the Transition from Selling Units to Selling SaaS

Industrial IoT Spotlight

IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1y ago 47:46

MP3•에피소드 홈

Our guest today is Tsiki Naftaly, Co-Founder of Copilot.CX, a unique solution in the consumer electronics industry. Copilot.CX transforms occasional buyers into loyal, prime users. Through customer collaboration, they boost sales, enhance reviews, and ultimately elevate the overall customer experience.

In this episode, we delved into the challenges encountered during the shift from being a hardware device manufacturer selling units to becoming an IoT device manufacturer offering SAS subscriptions. We also talked about the benefits of incorporating automated customer touchpoints throughout the product's lifecycle, customer satisfaction and opportunities for upselling supplementary services.

Key Discussion Points:

How has the company's shift from hardware distribution to customer engagement platform affected its value proposition?
What is the process of using customer data to improve Salesforce, refine marketing, and potentially shape product development?
How do you see the tech services in your solution stack to bring valuable proposition to life?

You can find him on:

Website: https://www.copilot.cx/

Linkedin: https://www.linkedin.com/in/tsikinaftaly

233 에피소드

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