E179 - Meet India's Biryani King: Vishal Jindal of Biryani By Kilo

Indian Silicon Valley with Jivraj Singh Sachar

In this episode, we chat with Vishal Jindal, the co-founder of Biryani By Kilo (BBK), a leading food delivery service revolutionizing how India enjoys biryani. Vishal, who ventured into entrepreneurship at 40, shares his journey of turning a passion for biryani into a thriving business. We explore why biryani is so beloved, the consumer trends driving its popularity, and the foundational principles behind BBK's success. Vishal discusses the challenges of maintaining quality while scaling, the importance of innovation, and BBK's unique marketing strategies. He also offers insights into managing a team, ensuring sustainability, and balancing quality with growth. Join us for an inspiring discussion packed with valuable lessons from Vishal's entrepreneurial journey and his vision for the future of food delivery Biryani By Kilo: https://biryanibykilo.com/ Instagram of Jivraj - https://www.instagram.com/jivrajsinghsachar/ 00:00 - Preview 00:33 - Introduction 00:53 - Why is Biryani So Popular? 04:09 - Consumer Trends in Biryani Consumption 06:33 - Building a Food Company at 40 10:42 - Importance of Passion in Building a Company 13:51 - Meeting His Co-Founder 15:01 - Foundational Principles of Biryani by Kilo 19:41 - Maintaining Quality Across India 22:47 - Scale of Biryani by Kilo 27:56 - Thoughts on Dining and Offline Channels 31:05 - Growth Rate of Food Delivery 33:45 - Revenue Split of BBK 34:29 - Behind the Scenes of BBK Operations 39:41 - Balancing Quality and Growth 41:16 - Learning the Food Business 42:06 - Managing Team Attrition 45:18 - BBK Marketing Strategy 48:33 - Attracting Consumers 51:40 - Healthy Food Branding 53:42 - Sustainability Insights 54:57 - Thoughts on Premium Pricing 56:45 - Lessons from Large Food Businesses 1:00:00 - Vishal’s Strengths 1:01:47 - Vishal’s Fears 1:02:14 - How Friends Describe Vishal 1:03:11 - Message to Younger Self 1:04:26 - Outro #indiansiliconvalley #isv #indiansiliconvalleypodcast #isvpodcast #jivrajsinghsachar