Bling It On: AI Startup Turns Shoppers Into Jewellery Designers

Inbound Marketing & Sales

Arcade, a new online retail startup founded by Mariam Naficy, uses AI to allow customers to design their own jewellery. Customers can input simple text prompts into the AI tool to generate designs, which are then crafted by artisans in countries such as India and Italy. Arcade is backed by $17 million in funding from investors including Reid Hoffman, co-founder of LinkedIn. The startup is aiming to expand its AI-powered design tools to other categories such as home decor and accessories. The article highlights Naficy's entrepreneurial journey, which includes founding the early online makeup retailer Eve.com and Minted, a platform for selling crowdsourced designs. Arcade's approach seeks to empower consumers by enabling them to dictate what products are made, potentially disrupting the traditional manufacturing and retail model.