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Building a value‑added services strategy that works | Matt Cohen
Manage episode 497583204 series 3662457
Benj Cohen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Benj Cohen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, Benj talks with Matt Cohen, President of Replenex, about joining his family business and leading a shift towards a model built around offerings that truly matter to customers and the business. In the first half, Matt shares what it took to align the team around value-added services.
The second half gets tactical, covering:
- what most distributors get wrong about value-added services
- why customers often underestimate the real cost of these offerings
- the changing economics and pricing of services
Matt also shares the highest-leverage (and most expensive) service Replenex provides — and why it pays off.
Whether you’re rethinking your value-added offerings or looking for ways to turn them into a stronger growth driver, Matt offers a clear, practical playbook.
5 에피소드
공유
