[Interview] Disrupting the activewear industry with Amy Robbins

In That Moment with Emily Sereno

On today’s episode, I’m talking to Amy Robbins, the CEO and founder of Alexo Athletica, the first activewear brand that allows women to carry self defense tools so they can lead an active lifestyle without fearing for their safety.

Amy shares the unsettling experience that motivated her to launch her own clothing line, how to overcome imposter syndrome when you have a strong vision but no direct experience, and offers some amazing business advice on mentorship, market research, research and development, and more.

We also have an amazing conversation around how women can build situational awareness in public, with some easy tips to help you feel safer and more confident wherever you are.
How to connect with Amy & Alexo Athletica:

• Shop Alexo Athletica products: https://alexoathletica.com/
• Follow Amy on IG: https://www.instagram.com/theamyrobbins/
• Watch to the Not Your Average Gun Girls podcast: https://www.youtube.com/c/NotYourAverageGunGirls

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Connect with me directly on IG: @emsereno
Connect with me on LinkedIn: https://www.linkedin.com/in/emilysereno/
Need help building your brand? Learn more at https://www.emilysereno.com/