Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
In the second half of Trump Without GOP, we will continue to discuss the effects that Donald Trump will have by deciding not to take contributions from anyone other than individuals, and how will that affect his push to get the GOP nod to the be republican candidate to run for office.
In this first episode of two-part episode InTerms, will speak on the effects that Donald Trump deciding to fund his own candidacy from his own wallet. We will examine this decision by Trump from a Republicans standpoint and begin to talk about the effect that Trump may feel by doing this.
This episode discusses in my opinion the democrats efforts to get a vote on gun control reform by having an old fashion sit in and the effect that it had on the House of Representatves.
This episode of In Terms with Leighmann is dedicated to Greatest of All Time, Muhammad Ali. Leighmann speaks on how he was the true meaning of the word "Celebrity," not only because of what he did in the boxing ring but how he changed the world with the words out of his mouth.
In This Episode of In Terms with Leighmann, I am speaking to my Republicans on how Donald Trump has gotten the Republican Presidential nomination four months before the Republican National Convention and what the Republicans will have to deal with if a businessman, not a politician will have to represent them as President of the United States…
This episode of In Terms with Leighmann is speaking to the Democratic party. I am discussing the questions that the two top democratic presidential candidates will need to answer before they are given the nod to represent the Democratic party in the presidential election in November.